STAR Maa all set to launch its Bigg Blockbuster – Bigg Boss Season 2
• The show that starts from June 10th will be a 106 days, nonstop entertainer packing in lots of action and inkoncham masala
• 16 Celebrities, 1 Bigg House, 70 cameras… Yedeina Jaragachu (Anything can Happen)
Hyderabad, Monday 4th June 2018: Star Maa is all set to launch season 2 of biggest ever reality show ‘BIGG BOSS’ in Telugu with natural star NANI as the host for the very first time on the small screen.
Promos are already on- air and creating heavy buzz on TV & digital platforms. The recently launched promo has garnered more than 2 million views with nationwide trending in Second place. The 2nd season of Bigg Boss Telugu will welcome common people for the first time into the house. The season promises to be even more entertaining and exciting than the first.
The most anticipated question remains who are the celebrities who will enter the house and that continues to be a mystery until 9pm of 10th June. Actor Nani speaking on the launch said “I am excited to be a part of the show and looking forward towards this new experience. A house full of celebrities with cameras all around-watching their every move. There will be varied emotions like love, friendship, drama making it more entertaining with Inkoncham Masala. But most importantly on this show everything is Unscripted. Like I said in my promo yedeini jargachu”.
Kevin Vaz, CEO South Entertainment, Star India said “Bigg Boss has grown to become much more than a show, it is now a television phenomenon. Season 1 in Telugu was the highest rating show of Bigg Boss across the globe and in its various seasons. We are immensely excited to be bringing the second edition and are confident we shall build it even more stronger.
Alok Jain, Business Head of Star Maa Network, added “We are excited to present Bigg Boss 2 with variety of new elements and refreshing content that will entertain our audience. This second season has many firsts. Longer season, new location at Hyderabad, bigger house, interesting mix of contestants and commoners for the first time. Our ambition will remain surpassing audience expectation with surprises keeping the Telugu sensitivities and the family viewership. With Nani as host and amazing contestants, the audience will be hooked on to their TV sets starting 10th June.”
Abhishek Rege, CEO, Endemolshine India, mentioned “The Bigg Boss franchise is synonymous with entertainment and surprises. The format of the show has successfully enthralled the audiences of all age groups across all regions. The first season of Bigg Boss Telugu caught the attention of the viewers and I am sure that this season too will continue to keep them hooked with its unique format and an interesting mix of contestants.”
Following the success of season one, the show has had a tremendous response from advertisers. With a 106 days on air the show is considered a powerful platform to build product campaigns. Dabur India, Parle Agro, Raghav Lifestyles, OPPO Mobile India, VINI Cosmetics, Adani Wilmar Ltd are a few that are already on board.
Talking about the association, Mr. Rajat Nanda, Marketing Head – Hair Care, Dabur India Ltd said, “We are extremely delighted to be a part of this great Reality Show. Our association with BiggBoss Telugu will help us better reach out to the regional audience to convey the benefits of Dabur Vatika Hair Oil, which strengthens the hair from within and encourages fresh growth. As the title sponsors, we have scaled up our partnership with Star Maa Channel this year and intend to take the property to all-new level. With BiggBoss Telugu, we are pleased to further strengthen our relationship with the people of Telangana/ Andhra Pradesh as this is one of the biggest and strongest markets for Dabur Vatika Hair Oil”.
Nadia Chauhan, Joint Managing Director and Chief Marketing Officer, Parle Agro Pvt. Ltd. said, “Appy Fizz is known for its bold, edgy and confident attitude. Bigg Boss as a property echoes this brand persona and its immense popularity coupled with the unique format allowing innovative integration, makes it a perfect platform for strengthening the connect between Appy Fizz and its target audience.”
Big Boss Telugu Season 2 will be Co powered by Ajay Toothpaste ; a brand owned by Raghav Lifestyle Products, a company founded in the year 1985 by Mr. S B Gupta. Today, Ajay one of the most trusted brand in India has become a prominent part of the growing oral care industry and enjoys a significant pan India presence. Speaking about powering Big Boss Telugu Season 2, Mr Ajay Bansal, MD, Raghav Lifestyle said “As a brand, we want to grow and reach different parts of India and being a part of Big Boss Telugu Season 2 will certainly give us lot of mileage and help us to reach vast audiences”
Will Yang, Brand Director, OPPO India, said “OPPO has always insisted on integrated marketing to connect better with the young consumers and provide them with the best of our ability. We aim to be an integral part of the youth through various platforms, entertainment being one our key focuses. Our associations are keenly mapped keeping in mind what’s popular amongst the youth and that is why we are extremely excited to be the co-powered sponsors for BiggBoss. Platforms like BiggBoss help us in establishing a connect with our audiences across cities in the Indian market.”
Bigg Boss, the Indian version of the international format Big Brother is one of the most successful reality television series ever. In this season, the show will have nearly 16 celebrity contestants who will be locked up in 1 BIGG house with cameras surrounding them and watching their every move for 106 days. The cameras will be on record mode all the time capturing the real side of these celebrities. Like the last season, we shall see our famous and glamorous celebrities doing the regular chores and having to live without their gadgets. They will be periodically instructed by BIGG BOSS voice on tasks and rules and they will have to follow that. It’s a completely unscripted format and captures real human reactions in a conditioned environment. ABOUT STAR MAA:
Star Maa is a part of Star TV network, which is a wholly-owned subsidiary of global media company 21st Century Fox. Star Maa is a leading Telugu TV channel network known for its vibrant, innovative, pleasant and interactive programming in the Telugu language market and enjoys a strong growth trajectory, driven by general entertainment and movies. Star Maa Network has a bouquet of six channels—Star Maa, Star Maa HD, Star Maa Music, Star Maa Movies, Star Maa Movies HD and Star Maa Gold.
About Parle Agro:
Parle Agro Pvt. Ltd. is the largest Indian beverage company with brands like Frooti, Appy, Frooti Fizz, Appy Fizz, Bailley, Frio, Dhishoom and Café Cuba which cater to the mass market. Today, it is a 4000 Cr organization and operates under three business verticals: Beverages, Packaged Drinking Water and PET Preforms. Each of these verticals operate as independent entities. Over the last few years, Parle Agro grown its infrastructure to 76 manufacturing facilities both in India and overseas, and have developed a widespread network of more than 5000 channel partners that cater to more than 14lakh outlets in the country. Being the leaders in the beverage industry with iconic brands, Parle Agro believes in innovating products and creating new categories. An understanding of the Indian consumer and innovative business practices has led it to establish trends that have changed industry outlook and approach.